WE AIM
HIGHER
FOR
ATHLETES
Shadaka Sports Management — East Africa's leading sports agency representing football talent, managing events, and connecting players to the global stage.
WE AIM HIGHER
FOR ATHLETES
Shadaka Sports Management (SSM) is a reputable and established sports agency that has been in the industry for over a decade and a half, dealing with sports from grassroots to community development.
Our services include representation for football players, scouting, sports event management, sports merchandise supply, sports tourism and hospitality, marketing and multimedia promotion, and athlete and talent management.
The Ndondo Cup, our flagship product, has become one of the most popular and effective grassroots football tournaments — praised for its unique 'street' atmosphere and its capacity to uncover professional talent from local neighborhoods.
Thanks to a strong partnership between Clouds Media Group and Dar es Salaam Regional Football Association (DRFA), the Ndondo Cup has become a gateway for players to be recruited by Premier League clubs and pursue professional football careers overseas.
Vision
A place for people to grow, build wealth and contribute towards the greater good.
Mission
We empower people and grow businesses by fostering a culture of respect, diversity, and shared potential.
Values
Excellence · Dignity · Ethics
COMPLETE
SPORTS SERVICES
From grassroots discovery to professional representation — a full-spectrum agency.
NDONDO
CUP
Tanzania's most celebrated grassroots football tournament — where street talent meets the global stage. Over a decade of discovering the next generation.
From Local Streets
to Global Arenas
Impact Numbers
10+
Years Running
DSM
Dar es Salaam
MWZ
Mwanza
DDM
Dodoma
Premier
League Placements
International Placements
Shadaka has collaborated with Spain Rush SPF to send talented Tanzanian players for advanced training overseas, and partners with Spocs Global Sports for global talent management, scouting, and contract negotiations.
Shaffih Dauda
CEO & Founder — Shadaka Sports Management
THE ARCHITECT
OF MODERN
TANZANIAN SPORTS
With over 16 years of specialized experience as a journalist, executive, and entrepreneur, Shaffih Dauda stands at the apex of the sports industry in Tanzania — widely recognized as the nation's most influential sports journalist.
Since 2010, he has provided on-the-ground reporting for every FIFA World Cup, UEFA Champions League finals, AFCON tournaments, and global FIFA Galas — establishing him as a trusted bridge between Tanzanian football and the global stage.
Beyond the microphone, Shaffih is the founder of Dauda Sports Store, dedicated to providing athletes across all levels with access to professional-grade equipment.
Lead Football Analyst
Clouds Media Group — Tanzania's #1 sports broadcaster
FIFA World Cup Reporter
On-the-ground coverage since 2010 — every edition
DRFA Executive Committee
Member of Dar es Salaam Regional Football Association
Ndondo Cup Visionary
Founded the nation's premier grassroots tournament
THE NEXT
GENERATION
Ndondo Cup
Street to Stadium
Rising Talent
Street Prodigy
Next Generation
Tanzanian Star
Are You Next?
We are always looking for the next generation of elite Tanzanian talent. Apply for representation today.
Apply for RepresentationPLAYERS WE MANAGE
BEHIND THE SCENES
TRUSTED BY INDUSTRY LEADERS
LET'S BUILD
YOUR CAREER
Office
Kida Plaza Building, near Palm Village, Mikocheni, Dar es Salaam
Phone
+255 653 682 558Why Choose SSM